If you do SEO, you know that staying up-to-date with the latest trends and updates is essential to keeping your website visible in the search results. But with the ever-changing landscape of SEO, it can be difficult to know where to start. Here are resources I follow to stay up to date with SEO.
Publications for Latest Search Marketing News & Trends
When it comes to keeping a broader eye on the world of search, news publications are the way to go. It’s always important to have a bigger picture as to what is happening today. Here are the publications I subscribe to:
Search Engine Journal: https://www.searchenginejournal.com/
Search Engine Land: https://searchengineland.com/
Search Engine Roundtable: https://www.seroundtable.com/
LinkedIn for Search Marketing Discussions, Ideas, & Tips
LinkedIn has been an invaluable platform for staying up to date. There are continuous discussions, event notifications, and updates to keep you in the know. Following the right people is crucial. You might end up with a newsfeed with great SEO tips, too! Here are the top people I follow:
Kevin Indig: CEO of Shopify, Kevin offers high level discussions, bigger picture trends, and strategy for growth. He also maintains a personal blog: https://www.kevin-indig.com/.
Daniel Foley Carter: for technical analysis and techniques.
Matt Diggity: is one of the first SEO guys I followed. Highly recommended by my inner circle, I often read and watch his content. He also has a great blog at https://diggitymarketing.com/blog/.
Tim Soulo: for SEO and SERP analysis. Should note Tim is the Chief Marketing Officer (CMO) of Ahrefs, with a fantastic blog found here: https://ahrefs.com/blog/.
Eli Schwartz: for product-led SEO strategies. Also wrote a great book worth reading: https://www.elischwartz.co/product-led-seo/.
Fery Kaszoni: known as the PR link building guy. He also does a lot of SEO experiments worth checking out.
Aleyda Solís: is my go-to when it comes to SEO on the international front.
Barry Adams: is a specialist in news SEO recently introduced to me! I’m excited to learn more about how ranking is like for publishers.
Blogs for In-Depth & Comprehensive Lessons
Finally, we have the blogs. Blogs can provide a unique perspective on the latest search marketing discussions. They can also be a great way to learn new things or find out about current events. Here are the handful of blogs I follow:
Google Search Console Blog: https://developers.google.com/search/blog
Bing Search Blog: https://blogs.bing.com/search
Ahrefs Blog: https://ahrefs.com/blog/
Semrush Blog: https://www.semrush.com/blog/
I’m always looking to find new sources for inspiration, ideas, and experts in their line of work. If you have any recommendations, let me know! I look forward to adding to my list for others who stumble upon this post.